A lot of the world's most recognizable logos are calligraphy logos. We have all been wowed by the craftsmanship seen on the logos of Coca-Cola, Kellogg's, and Tim Hortons, among many others. We could go on and on.
This writing technique is a form of visual art known for brushstrokes to create artistic lettering. It has different styles and types that interest creative minds. Eastern and Arabic calligraphy have grown in popularity over the years.
Brands from industries such as food, beauty, and fashion, among many others, utilize this lettering technique to create a compelling logo. Anyone can express themselves and their brand identity with text-based logos. That’s why we rounded up the best calligraphy logo inspirations just for you.
There are two great options that you can choose from. Check them out here:
Scroll and start generating logo ideas today.
Lettermark logos
Also known as a monogram or initial logos, lettermark emblems are designed by overlapping letters or glyphs to create a coherent design. This creative take on lettering makes for a robust design. The fast-fashion brand H&M is an example of an established brand with an initial symbol. It is a practical popular for businesses that have long names. The use of initials lessens visual clutter and keeps the brand mark concise.
alphabet fb logo design by anuj88chawla
AS by AlexandraMaracinaru
Bram Lettermark by Courtny Cotten
B Tea by neostudio
ZEYADA by GreenIdeas
Classic Cursive Font by BrandCrowd
Colorful Professional Letter B by JimjemR
Cursive K Circle by wasih
DF logo concept in vintage style by Shamim Khan
G W Lettermark by neostudio
H Lettermark Logo by Aditya Chhatrala
JP Therapy Services by jizzy123
Neon Pink Cursive by BrandCrowd
Stevie Sister by jizzy123
Styled By J by jizzy123
G/L Monogram by Mike Erickson
Your monogram does not have to be plain. To make text designs more lively, you can add creative touches like this G/L Monogram by Mike Erickson. The monogram combines the initials into a hexagonal shape that gives the badge an edgy silhouette.
Shapes also add more life to your design. Figures like circles, squares, and others can stand like a frame for your typography. The border helps present your company insignia by making it easier to see on different materials.
LH Luxury Hotelschool Paris by ESolz Technologies
NY Monogram by Nick slater
Classic Blue Purple Letter Y by JimjemR
USA #LoveWins by Michael Spitz
Pro tip: Use gradients
Have you ever seen colors that blend into each other like the sky during a sunset? The blending is called the color gradient. It brings depth to your design in an attention-grabbing way. Gradients are one of the most popular logo design trends in 2020. But it has been a common practice among calligraphers to make typography more eye-catching and meaningful.
So if you're picking between two colors for your logo, creating a gradient logo of your two color choices may be the answer to your graphic design dilemma.
Wordmark logos
Wordmarks brandish your complete business name. Barbie has one of the most recognizable script wordmarks today. However, this is also an excellent choice for small brands and businesses trying to find their footing in the industry. Letting your audience know your unabbreviated name may help them identify and remember you.
Script Wordmark by BrandCrowd
Simple Script Wordmark by BrandCrowd
Brand Name by DANYCAT
Cali Rose Creations by mariosigncom
CalligraPhilia.com by VectorFrenzy
Calligraphy Logo Design by Creative X
GLIMPSE by Leech
Golden Script Wordmark by BrandCrowd
Lucy Wilson Photography by Cherry Pop Design
Open Air by Zaicev Constantine
Romero Logo by Matt Causbrook
Sabilla Jewelry by Bagus Tasmono
SAVAGE by Leech
Script Pastel Wordmark by BrandCrowd
Pinjour - Custom Wordmark by Lance
Don't be afraid to use slender lines. Human minds are drawn to curves more than edges when it comes to visual objects. After all, modern calligraphy gravitates toward flowy visuals.
Shapes change the way humans perceive objects. Edgy objects may seem intimidating, while softer figures like circles appear more nurturing. You can incorporate shape psychology into your brand's visual identity and add more meaning.
Classic Black Wordmark by BrandCrowd
Desserts Calligraphy Logo by Evgeny Tkhorzhevsky
Diego's by dan99
Erik Eriksen by Farjana Yesmin
Firefly Cove by Primitive Studios
Additionally, a big part of typography is font selection. Fonts can change the overall design in tremendous ways. To give you some calligraphy fonts ideas, you can use Deftone, Lobster, and Blenda, which look great for brand marks. They look flowy and adaptive to any lettering project.
Pro tip: Start with black and white
When sketching out your design concept, try making use of black and white before incorporating colors. Crafting the design in monochrome helps you examine your logo better. Doing this checks the versatility of your symbol. Ask yourself if the design will hold well on its own when produced in single color materials like letters, business receipts, posters, and other merchandise.
Once you're happy with the way your design looks, you can start adding color with confidence.
Conclusion
Artist Peggy Dean once said, "Lettering creates readable art that comes to life, displaying a quirky, whimsical nature" in her brush lettering guide book. We couldn't agree more.
The visual art form has a lot to offer to companies, professionals, and hobbyists. If you loved the different lettermark and wordmark calligraphy designs you've seen, try making it the face of your brand.
Show your artistic side to your clients by having a lettering symbol represent your brand identity today.
There are different strokes for different folks. Your brand can get the ideal design by launching a logo design contest on DesignCrowd. Design contests will let you work with different designers that all have something unique to bring to the table. Start receiving impressive design bids today.
Another thing you can do is to create your own script logo. BrandCrowd's calligraphy logo maker features different ready-made designs that you can customize within minutes. You can get full control of your design right now.
We have more articles you will like:
Written by DesignCrowd on Wednesday, July 29, 2020
DesignCrowd is an online marketplace providing logo, website, print and graphic design services by providing access to freelance graphic designers and design studios around the world.
