It is often believed that an elaborately designed logo attracts customers. However, this is not always the case. Just think of brands like Google, Coca-Cola, and FedEx as examples. These brands do not rely on flashy logos to gain popularity.
Their logos utilize typography and colors to represent the brand. They use simple, text-based logos and still stand as leading names in their fields.
A text-based logo design is an effective and powerful way to establish a brand. They are versatile, timeless, easy to recognize, and can effectively convey the essence of your business.
In this guide, we will explain why text-based logos perform the best. Additionally, we will introduce you to a straightforward method for creating a striking wordmark logo for your brand using a logo maker.
Reasons Text-Based Logos Perform Best
The following are a few reasons why text-based logos have better results.
Simplicity
Simplicity is one of the main reasons a wordmark logo performs best. You can use the name of your company or product to create your logo.
Such logos do not contain any hidden messages, and customers can easily remember them. This way, when customers search for products, they will instantly think of your brand.
Instant identification
The most significant reason why wordmark logos work best is instant identification. Since it is using the company's name, people can instantly recognize it. For a new and growing business, a wordmark logo is the best solution.
Just take Google as an example; even though it is a famous technology company, it still uses its name as its logo, making it easy to recognize. You can instantly recognize it across various platforms, such as Instagram, X, Facebook.
Originality
Another reason to create a wordmark logo is to make it the focal point. After all, if you search for something, you directly focus on the item that is different from others. Similarly, a lettermark logo is your unique identification that shows customers your brand's values.
Timeless
Another good reason for using a lettermark logo is that it can be used for a long time. Unless you directly change the company's name, you will not need to alter the logo.
Another important point of wordmark logos is that they save money in the long run. After all, the pictorial or emblem-based logos may become outdated in the future.
Message clarification
As discussed above, you can use your company’s name for letter-based logos. But for the convenience of customers, you can also include additional information in the logo, like a tagline or slogan.
This information can describe the nature of your business, allowing customers to understand what you offer directly.
These reasons alone are enough to explain why using a word-based logo is best for your brand. Despite being simple, it is a unique style that customers remember in the long run.
Now that you know why text-based logos perform best, let’s explore how you can create them.
How To Create Text-Based Logos
Text-based logos are easy to create. All you need is the text and the font or style. You can add a little creativity to one or a few letters and be done.
Step 1: Select the name
Naming a brand is the most crucial stage. People spend a lot of time deciding on their brand names. That’s why whenever you ask about famous brand names, you will be told a whole story behind them. The brand name should be short and catchy. If you already have a name based on your own name, it’s great. You can start the design phase.
If your business name is longer than two words, it’s better to create a text-based logo with an acronym. An acronym is sometimes the initials of all the words in a business name or a mixture of the words, like FedEx, which is a mixture of Federal Express Corporation.
Creating an acronym can take hours and days of brainstorming. You will have to create tens and hundreds of combinations to reach the final name. The job can be done smartly if you get the right tool.
An acronym generator is a good choice to save you hours of brainstorming sessions, as this tool will ask for the words and generate all the possible yet meaningful and catchy combinations. You can choose any name as your brand name to create a logo.
Alternatively, if you’re at a complete loss as to what to name your business, you can check out Design.com’s business name generator. It’s an easy-to-use tool where you simply tell it your business’s main offering, and it will give you possible names that range from short to long. You can even change the tone and style.
Step 2: Font selection
This is the first design phase, where you will select the font after deciding on the brand name. Font selection is the most important part of text-based logos, and it’s all about the creativity you will have in your logo.
Font selection is normally based on your business nature and product. For example, for many brands, you can go with bold fonts and for luxury products, delicate and thin fonts perform the best.
You can use MS Word for font selection. Simply:
- Open MS Word.
- Open a blank document.
- Type your brand name.
- Select text
- From the Font dropdown, select fonts one by one to see which one looks better.
This can be a tiring task if you have installed thousands of fonts on your laptop or PC. For instant display of brand names in multiple fonts, you can use Google Fonts. Here, enter your brand name, and it will show it to you in multiple fonts. You can select styles from the filters to see only the specific fonts.
Design.com and BrandCrowd also have an extensive selection of fonts that would do well as wordmark logos.
Here are some examples:
Candy Sweet Treat by Design.com
Retro Boutique Brand by BrandCrowd
Script Pastry Text by Design.com
Industrial Technology Solutions by BrandCrowd
Technology Cyber Game by Design.com
Programming Tech Solutions by BrandCrowd
Logistic Tech Brand by Design.com
Feminine Fashion Hat by BrandCrowd
Fancy Retro Generic by Design.com
Elegant Fancy Business by BrandCrowd
Step 3: Choose colors
After font selection, color choice is another crucial stage. Color choice again depends upon the nature of the business. There’s a complete psychology behind color selection, but you can see a common chart that is quite popular, as shown below.
Step 4: Add a signature touch
Now comes the optional part. If you don’t want any extra creativity or signature style, you can simply stop after selecting a font and color. Many popular brands like Sony and Facebook have simple text-based logos with no added elements.
But if you want to give your text-based logo a unique identity like most brands do, then you will have to come up with creative ideas. Or you can hire a designer for the job. DesignCrowd is a good place to get the services of professional designers for logo creation.
This creative touch can be simple tweaks with a letter, spacing, or arrangement of letters. For example, NASA tweaked the letter “A” to add a creative and signature touch. Similarly, FedEx removed spaces between the letters to get an “arrow” sign between the “E” and “X” letters. You can bring your creative ideas to make your logo stand out. Remember that your logo will become a key part of your brand identity and business reputation. Just as you would protect your business with proper insurance coverage, investing time and effort into creating a distinctive logo helps safeguard your brand's recognition and credibility in the marketplace.
Conclusion
With all that information, the one thing we can say is that sometimes the simplest designs are the best. A text-based logo can directly help customers understand the nature of your brand. It ensures that your brand is the center of focus and is difficult to forget.
The power of text-based logos lies in their ability to create instant brand recognition while maintaining timeless appeal. Unlike complex pictorial designs that may become outdated, wordmark logos offer longevity and versatility across all platforms and marketing materials. They're cost-effective solutions that grow with your business, requiring minimal updates unless you change your company name entirely.
Whether you're a startup looking to establish your presence or an established business considering a rebrand, text-based logos perfectly balance simplicity and sophistication. By following the four-step process outlined in this guide, you can create a memorable logo that converts prospects into customers and builds lasting brand loyalty.
Written by DesignCrowd on Monday, July 21, 2025
DesignCrowd is an online marketplace providing logo, website, print and graphic design services by providing access to freelance graphic designers and design studios around the world.
