What makes a brand truly unforgettable? Often, it starts with a great logo. When it comes to strong visuals, L logos are legendary.
From luxury fashion to everyday items, many brands use the letter L to create an iconic logo design that sticks in your mind. This is all about building a strong brand identity.
This article will explore some of the most famous L logos and understand why they work so well. Learning from these successes can help anyone looking to create a powerful brand symbol, whether working with a design team or an online logo design platform.
What Makes a Logo Legendary?
Not every logo becomes legendary. The ones that do share special qualities that make them stick in our minds for decades.
Logo design principles, timeless branding, and emotional branding work together to create symbols that go beyond their original purpose and become cultural icons.
Timeless design principles
The best logos follow three key rules: simplicity, scalability, and memorability. Simple designs are easier to recognize and remember. They work equally well on a large billboard and a small smartphone screen. Memorable logos use basic shapes, clean lines, and few colors that make them instantly recognizable.
Emotional impact and brand recall
Great logos do more than look good. They make you feel something. They build brand trust and connect with people's emotions by touching what matters to them.
A luxury logo might make you feel sophisticated, while a playful logo might bring back childhood memories. This emotional connection turns casual viewers into loyal customers.
Longevity and brand evolution
Famous logos that have lasted for decades prove that good design never gets old. These logos may get subtle updates, but their primary identity remains unchanged. This consistency builds trust and recognition across different generations of customers.
20 Legendary L Logos That Changed the Game
From fashion runways to toy stores, letter logos have shaped how we see and interact with brands. These famous L logos prove that a single letter can carry the weight of entire industries and influence millions of consumers worldwide.
Lacoste
The iconic green crocodile represents refined leisurewear. Lacoste's logo combines athleticism and elegance, offering instant brand recognition rooted in tennis heritage. Its clean lines and consistent use have made it one of fashion's most enduring L logos.
The crocodile symbol came from founder René Lacoste's nickname, "The Crocodile," during his tennis career. This shows how personal stories can become powerful brand symbols.
Lowe’s
Lowe's bold, blocky wordmark sits inside a stylized rooftop silhouette representing strength, structure, and home improvement expertise. The blue color shows trust and dependability, which matters for a leading U.S. home retailer.
It's a great example of how typography and simple shapes can create a powerful visual identity. When you see that blue L logo, you immediately think of reliability and home improvement solutions.
LEGO
The LEGO logo uses bold red and yellow with thick white outlines, instantly bringing up childhood thoughts and creativity. Its evolution since the 1930s kept its spirit alive while refining it for modern packaging, licensing, and digital platforms.
The bright colors and playful font capture LEGO's joy of building and imagination, making it appealing to children and adults who grew up with the brand.
Louis Vuitton
The LV monogram is one of the most recognized fashion logos in the world. Rooted in French craftsmanship and minimalism, Louis Vuitton's serif typography signals prestige and legacy, making it a luxury branding gold standard.
The interlocking L and V logo create an elegant and recognizable pattern, representing over 160 years of luxury craftsmanship.
L’Oréal
L'Oréal's sleek serif logotype is a masterclass in upscale branding. As a global beauty powerhouse, the logo balances modernity with elegance while staying highly adaptable across products and campaigns in over 150 countries.
The sophisticated typography reflects the brand's promise and appeals to consumers who want to feel beautiful and confident.
Lee Jeans
The Lee logo has represented quality denim for over a century with its bold black lettering and soft serif curves. Its rugged look reflects the brand's workwear roots while adapting to modern fashion.
Its simplicity makes it instantly recognizable on retail shelves and pop culture, representing authentic American craftsmanship in every pair of jeans.
LG
LG's circular emblem combines the L and G letters into a stylized smiling face. It reflects technology and humanity, showing the brand's core message of innovation with warmth. The color red adds vibrancy and energy, while the friendly face design makes technology feel approachable and user-friendly.
Loewe
Loewe's original logo featured a sophisticated calligraphic monogram that reflects its Spanish roots. It feels both old-world and contemporary and brings up thoughts of craftsmanship, history, and artistry.
This works perfectly for a brand rooted in leatherwork and fine fashion. The flowing script reflects the brand's artistic heritage and commitment to traditional craftsmanship.
Lexus
The metallic, futuristic L within an oval shows Lexus' design philosophy of innovation, sophistication, and elite engineering. The logo mirrors the luxury and reliability of Toyota's premium sub-brand in the automotive market. The sleek design suggests movement and precision, qualities luxury car buyers value.
Lamborghini
Lamborghini's charging bull inside a gold-trimmed shield speaks volumes about speed, strength, and luxury. The bold typeface adds authority, while the black and gold palette reinforces premium status and performance edge. The bull symbol reflects the brand's aggressive performance and Italian passion for speed.
Lufthansa
Lufthansa's iconic crane-in-flight dates back to 1918 and symbolizes German engineering, reliability, and global travel. Its blue and yellow color scheme communicates safety and optimism, with modern refinements for digital usability. The crane represents grace, precision, and the ability to travel great distances, making it perfect for an airline.
Lindt
Lindt's golden script logo shows richness and tradition. Often placed on red or blue packaging, the wordmark is paired with a crest and elegant serif font, reinforcing the brand's Swiss heritage and premium chocolate craftsmanship. The flowing script suggests the smooth, luxurious experience of eating fine chocolate.
Lay’s
Lay's uses a bright yellow circle with a red ribbon-like script that suggests joy, crunch, and flavor. The logo's color palette and curves are designed to trigger appetite and happiness, perfect for a snack giant. The warm colors and friendly design make the brand feel approachable and fun.
Lucky Strike
Lucky Strike's red target circle logo is one of the most enduring tobacco visuals in advertising history. It stood out in mid-20th-century America and continues to represent retro aesthetics, pop culture, and a rebellious edge. The bold, simple design made it instantly recognizable and culturally significant.
Leica
Leica's elegant red script logo speaks to its reputation for photographic excellence. Despite being a premium niche product, the logo is instantly recognizable and tied to craftsmanship, legacy, and the precision of German engineering. The simple script reflects the brand's focus on pure, uncompromising quality.
Longines
The winged hourglass emblem of Longines, which has been in use since 1867, is one of the oldest registered trademarks. The serif wordmark and emblem represent precision timekeeping, equestrian heritage, and Swiss watchmaking artistry. The wings suggest speed and elegance, perfect for a luxury timepiece brand.
Lipton
Lipton's new logo has a fresh look that connects its past with today. It keeps the classic red badge and sunny yellow background. These bright colors represent sunshine and natural energy, which appeals to people who care about their health.
Lucasfilm
Lucasfilm's dramatic typographic logo has become inseparable from the Star Wars franchise. With its bold, elongated forms, the design instantly brings up thoughts of sci-fi, storytelling, and blockbuster entertainment across generations. The strong, geometric letters suggest the epic scale of the stories the studio produces.
Lancôme
Lancôme's luxurious serif wordmark, often accented with a rose icon, shows elegance and French sophistication. The brand's black-and-gold palette reflects premium beauty, while the classic typography helps maintain prestige across global markets. The rose symbol adds femininity and beauty to the sophisticated wordmark.
Legendary Pictures
The stylized Celtic knot emblem of Legendary Pictures represents interconnectedness and epic storytelling. Paired with a strong, uppercase wordmark, it creates a cinematic feel, perfect for a studio behind major blockbusters like The Dark Knight and Dune. The intricate design suggests the complex, interconnected stories the studio is known for.
Lessons for Small Business Branding
Small businesses can learn valuable lessons from these legendary L logos. The key is understanding that great branding isn't about having the biggest budget. It's about creating a memorable logo design that connects with your audience and reflects your values.
Identify the emotional hook
What does your logo say about you? Before designing anything, consider what emotion your customers want to feel when they see your brand. Are you trustworthy like Lowe's? Playful like LEGO? Sophisticated like Louis Vuitton? Your logo should communicate this feeling at first glance.
Keep it simple, but ownable
Avoid trends and focus on timeless visuals. The best small business logo tips always emphasize simplicity. A simple logo is easier to remember, works better across different platforms, and costs less to reproduce. Make sure your design is unique enough to stand out but simple enough to be memorable.
Adapt for multi-platform use
Your logo needs to work everywhere. In today's digital world, your logo might appear on everything from business cards to Instagram stories. Design flexibly and create different versions that work in various sizes and contexts.
Case example: Small brand using an "L" logo
A perfect example of a small business with an L logo is L'ANIMAL. This swim and resortwear brand aims for a refined and sophisticated look. Their logo uses elegant typography that shows luxury and sophistication. It is simple enough to work on swimwear tags, sophisticated enough for packaging, and memorable enough to build brand recognition in the competitive fashion market.
How To Design Your Own “L” Logo With Logo Makers
Creating your legendary L logo can now be easy, even without design experience. With modern logo maker tool options like BrandCrowd or Design.com, you can create professional-looking designs that capture your brand's personality and connect with your audience.
Explore thousands of L templates
Logo templates offer endless possibilities from luxury to modern to playful styles. You can browse by industry, style, or color to find designs that match your brand vision. Whether you need something elegant for a boutique or bold for a tech startup, there's a template to get you started.
Customize fonts, icons, and colors
The beauty of modern logo makers is that they put professional design tools in everyone's hands. You can easily adjust fonts, swap colors, modify icons, and experiment with layouts until you find the perfect combination for your brand.
Stand out with a unique L-based monogram
Build brand recall instantly with a monogram logo generator. Letter-based logos work well because they're simple, memorable, and look good on all platforms. An L monogram can be as simple as a stylized letter or as detailed as a complex design that tells your brand story.
Check out these examples:
Tech Company Letter L by Design.com
Luxury Premium Letter L by BrandCrowd
Pop Arcade Letter L by Design.com
Colorful Business Letter L by BrandCrowd
Generic Company Letter L by Design.com
Generic Stripes Letter L by BrandCrowd
Generic Business Letter L by Design.com
Business Creative Letter L by BrandCrowd
Letter L Monogram by Design.com
AI-powered suggestions and export-ready files
Modern logo makers use innovative technology like AI to suggest designs based on your preferences and industry. This means you get personal recommendations that feel custom-made for your brand. Once you've finished your design, you can download high-quality files in multiple formats, ready for use on business cards and billboards.
The Enduring Influence of “L” Logos
From luxury fashion houses to fast-food chains, iconic L logos have shaped how we see and interact with brands across every industry. These legendary symbols prove that great design goes beyond time, culture, and market changes.
Ready to create your logo and join the ranks of legendary brands? Whether you use DIY tools like BrandCrowd and Design.com or work with professional designers through DesignCrowd, the key is starting with a clear vision of what your brand represents.
Keep your design simple but distinctive, and don't be afraid to explore different options until you find something that feels just right.
After all, every legendary brand started with a single letter and a big dream.
Find more logo design roundups:
FAQ: All About L Logos and Branding
Q1: Why are logos starting with “L” so common?
Logos starting with "L" are popular because many classic, high-end, and lifestyle brands begin with this letter. This makes the L logo's meaning very versatile and strong for many companies.
Q2: What makes a logo timeless?
A timeless logo design is simple, uses clear lettering, and looks the same everywhere. These qualities help a logo last for many years and remain memorable.
Q3: How do I pick the right logo style for my “L” brand?
To pick the best logo style, think about your brand's personality. If it is luxury, use elegant fonts. For a playful feel, choose rounded letters. A modern brand might prefer a clean, simple look.
Q4: Are monogram logos like “LV” still relevant in 2025?
Yes, monogram branding remains very important in 2025. Monograms are stylish, work well at any size, and hold strong brand value when designed carefully.
Q5: Can I trademark an “L” logo made on BrandCrowd?
Yes, you can trademark an "L" logo made on BrandCrowd. After you customize it and ensure no one else uses it, you can get all commercial rights and register your logo trademarks.
Hannah Suroy suroy loves turning big stories into easy-to-digest articles about movies, TV, business, and more. These days, she mainly writes creative articles and insights focused on the world of design.
Header Artwork by Selwyn Legaspi
Written by DesignCrowd on Monday, July 28, 2025
DesignCrowd is an online marketplace providing logo, website, print and graphic design services by providing access to freelance graphic designers and design studios around the world.
