Guest post by DesignCrowd graphic designer, Vitaliy.
Triangles have an ancient history. Think of Mason and Druid marks. They use triangles to convey power, mystery and masculinity.
Triangles tend to be perceived as masculine shapes, despite being a traditional Pagan symbol for woman (when upside down!). They often used to convey stability when sitting on their base or dynamic when angled.
Based on which way they point, triangles can direct movement. Google's Play logo is a good example of a stripped back futuristic approach that modernizes the triangle, in contrast to Dresdner Bank or Commerzbank (examples below) where triangles to convey stability and conservatism.
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Industries such as technology, law, finance, bio-tech, mining, religion, construction and fashion, are potential candidates for triangle themed brand identities. This is because they convey progression, direction and purpose. Triangles can be used to suggest familiar themes like pyramids, arrows and pennants while on the other hand they represent the religious trinity,self-discovery or revelation.
If some of those ideas appeal to you then explore some triangle led themes in your next design project. If you're researching the best logo designs for an upcoming project or considering making a triangle logo, then get inspired by the following collection of 30 famous triangle designs.
Need a custom logo design like these? Launch your own logo competition today!
Logo sources: goodlogo.com,wikianswers and all the companies above for information and inspiration.
Did we miss any major brands or funky startups using triangle themes in their brand identity, let us know in the comments below (or check out more triangle logos on our BrandCrowd blog)
Written by DesignCrowd on Tuesday, May 28, 2013
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