In this post we will outline 5 tips to help you get the best design in a logo competition.
Introduction to Crowdsourcing Design
Speed of execution. Creativity and innovation. These factors are important to entrepreneurs trying to build a new business. Which is why when enterpreneurs need design like a new company logo for startup business, Facebook promo banner, flyer or packaging design for a new product, they should turn to crowdsourcing. Why have just one designer working on your logo when you can have 50 creative minds execute 50+ ideas, at the same time?
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Graphic designers play an important role in building your company's public image and acquire customers so you can grow your business online. If you're thinking about launching a new product or service, adopting a branding mindset from the start is an advantage. But you don't need the big guy budget to create a logo contest, just follow these tips and you'll get awesome results.
#1. Logo Competition Strategy
Key questions you should ask when you're thinking about a new company logo:
- What do you want your logo to tell the world? What should it say about your business?
- Who's the target audience? Small business? Startups? Fitness fanatics?
- Where will you display the logo? For example, on your website, mobile app, store signage, business card. Let the designer know this!
- Tell designers what you don't want to see. This can be as helpful for designers as sharing other company logos you do like.
Crowdsourced logo design by DesignCrowd designers#3. Find & Invite Great Logo Designers on DesignCrowd
Browse our top designers in our community and invite them to your project to work on your logo competition. You can also check out our recently completed online logo projects for inspiration.
Reading: How to find and invite Top Designers to Your Design Project.
#3. Write a Concise Design Brief & Provide Prize Money
The online logo competition process is straight-forward. Don't forget to provide prize money! The most talented designers on DesignCrowd will submit designs to your project when you offer prize money. This provides a good incentive to designers to compete in your logo competition.
Start a design brief, that outlines what design you're looking for (eg a logo), who your target market is (key demographics) and what design styles you like and don't like. We've written a useful post that covers the ins and outs of writing an effective design brief that will help you understand how to communicate your requirements to a designer.
Note: Provide a catchy title for your project to stand out in the designer job board. Instead of "Logo Design Project", include your industry, target market and even geography: "New Health & Fitness Centre in London Needs a Logo Design" or "Tech Startup Needs a Kickass logo!"
More: Read 4 Tips for Getting Great Designs.
Logo competitions are faster, cheaper, better and a more creative way to source design. #4. Provide Feedback to Designers
Communicate with designers. Check back in daily to your project and use the feedback tools
to let designers know if you like their design and what specific changes you would like made. Our tools make it easy to rate a designer's submission at the click of a button. Being a responsive and engaged client will lead to a design you'll be happy with.
#5. Test Designs For Free!
It's never been easier to test your new logo design. Whilst feedback from friends and family on your new logo design is helpful, it's way smarter to test your new logo design on customers and prospects. All you need to do is login into your project and select the DesignCrowd Voting Tool option and create your poll.
You'll be prompted to select your favorite designs. We suggest narrowing it down to 3-5 logos, including 1 design you don't like, and at least two designs that show different design directions. Then share your poll! You can send your poll by email and share it on social media. Get instant feedback and make an informed data-driven decision about selecting the winning design!
In Conclusion
Know what you want. Communicate your deliverables. Incentivise designers with decent prize money. Give regular feedback to designers who submit to your logo competition. Have you run a successful crowdsourcing logo competition? We'd love to hear your tips for getting a great logo design in the comments!
Written by Jo Sabin on Thursday, September 26, 2013
Jo Sabin is Head of Designer Community at DesignCrowd. She's led the company's public relations and social media programs since 2012. With more than ten years' experience working with Australian and international tech startups in the creative industries, Jo has been instrumental in meeting DesignCrowd's objectives in Australia and abroad. Get in touch via Twitter.
