When it comes to icons of wealth, comfort, and cutting-edge technology, few things will match the image of a brand-new luxury car. It doesn't necessarily have to be a Porsche or Ferrari either, as life's small joys such as new car smell and in-built surround sound can be within anyone's reach nowadays.
Brand colors extend far beyond the car logo and create unifying themes across all pages, while carefully structured grids and layouts make them UX friendly.
To uphold their image of extravagance, car companies go to great lengths to display a modern, inviting and superbly designed brand to their customers, making them an important industry to watch if you're interested in great design. For this reason, we've already showcased the beautifully executed logos of 2015's top 25 car manufacturers. But logos make up only one part (albeit a crucial one) of successful branding. A company's website is its digital storefront, and thus its digital identity. In the digital age, a sub-par website can actively do harm to a company's reputation as well as the bottom line.
Looking at the websites of 2015's top 25 car companies, we see web design at its finest. In line with latest trends, these sites showcase their products with simple and sleek design, juxtaposing minimal copy with high resolution and high-impact images. Brand colors extend far beyond the logo and create unifying themes across all pages, while carefully structured grids and layouts make them UX friendly. Quite simply, they're designed to drive traffic exactly where it's meant to go.
1.Toyota Motor (Japan)
2. Volkswagen Group (Germany)
3. Daimler (Germany)
4. BMW Group (Germany)
5. Honda Motor (Japan)
6. General Motors (U.S.)
7. Ford Motor (U.S.)
8. Nissan Motor (Japan)
9. Hyundai Motor (South Korea)
10. SAIC Motor (China)
11. Renault (France)
12. Tata Motors (India
13. Fiat Chrysler Automobiles (U.K.)
14. KIA Motors (South Korea)
15. Fuji Heavy Industries (Japan)
16. Suzuki Motor (Japan)
17. Mazda Motor (Japan)
18. Dongfeng Motor Group (China)
19. Peugeot (France)
20. Porsche Automobil Holding (Germany)
21. Isuzu Motors (Japan)
22. Great Wall Motor (China)
23. Mitsubishi Motors (Japan)
24. Mahindra & Mahindra (India)
25. BAIC Motr (China)
Want More?
Web desing can make or break a company's digital identity. Check out these articles for more info:
5 Up-and-Coming Startups and Their Cutting-Edge Websites
5 Key Web Design Trends in 2015
Evolution of a Design: Google
Written by Jane Murray on Thursday, December 31, 2015
Jane Murray is a freelance copywriter based in Sydney. Apart from writing up a storm for the DesignCrowd blog on anything from logo design to Michael Jackson's shoes, she enjoys reading literary science fiction and hanging out with most animals except wasps. Get in touch via LinkedIn.