Having analyzed the logos of the world's top-earning companies of 2015, we have hopefully shed a little light on what trends to look out for and even emulate. One of our findings was top businesses like to focus on just one or two colors to represent their brand, and reigning chief among these colors was the trusty and popular blue.
Blue does not only represent 28% of top-earning businesses, it's also most people's favorite color. It represents trust, cooperation, purity and tradition. Its conservative reputation and typically cool tone makes it very popular for science and technology companies, while its association with water and sky make it great for environmentally conscious endeavors and wellness brands.
Of the top 100 companies, most of those choosing blue are in technology and business or banking sectors, speaking to blue's reputation for reliability. Very few food companies chose blue, and of those which did, most pair it with more vibrant colors like red, which are proven to stimulate appetite. Yellow is another color popular for pairing with a primarily blue logo, perhaps to allow its cheerfulness and youthful energy to offset the more demure blue.
IBM
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Need a blue logo? Why not make a logo you'll Love. Simply enter your business name and customise any of the thousands of logos generated for you.
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Samsung
General Electric
Facebook
AT&T
BMW
Intel
Wal-mart
American Express
SAP
Pepsi
Hewlett-Packard
Ford
Siemens
Fox
Pampers
Danone
Kraft
Hyundai
Volkswagen
Chase
Bank of America
Philips
Citi
Boeing
RBC
Allianz
Goldman Sachs
Panasonic
Want More?
Looking to the greats can be perfect inspiration. Check out these articles to get the creative juices flowing or try making your own blue logo design:
100 Famous Corporate Logos From The Top Companies Of 2015
25 Classy Websites From The World's Top Car Companies Of 2015
9 of the World's Top 10 Brands Are Crowdsourcing so What Are You Waiting For?
Written by Jane Murray on Saturday, January 23, 2016
Jane Murray is a freelance copywriter based in Sydney. Apart from writing up a storm for the DesignCrowd blog on anything from logo design to Michael Jackson's shoes, she enjoys reading literary science fiction and hanging out with most animals except wasps. Get in touch via LinkedIn.
