When creating recognizable branding for your business, there is no place for black and white thinking. However, that doesn't mean you can't consider a simple black and white theme for your logo.
One thing any designer will tell you is keeping things simple is key to developing a classy and memorable asset.
And there is nothing quite as clean, effective, and impactful as the correct use of black and white in combination.
The pair work brilliantly to bring out their qualities, and together, create a design that achieves a strong marketing presence across all industries.
Black offers a powerful, sophisticated, and luxurious quality, which is supported by the pure, practical, and clean elements of white. The crisp lines help punch the logo from the background, and the simple black shape defines modern and sleek.
And in terms of execution in the market, 18 of the world's top 100 companies have opted for pronounced black logos where the negative space is white. Most are high-end fashion and luxury goods, but the combo works for electronics, technology, and sciences, due to its balance and precision.
So to emphasize the possibilities of greyscale, we have rounded up a batch of the best black and white logos from DesignCrowd (and also BrandCrowd's B&W logo maker gallery).
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Written by Kevin Bradford on Saturday, April 2, 2016
Kevin Bradford is a content editor at DesignCrowd with a background in journalism and digital production. Experienced in both writing and videography, he loves combining his skills to create captivating content across all multimedia channels.
