The partnership of black and white in design is an ideal match of opposites.
The purity of white, coupled with the mystery of black, provides a balance on the eyes which can produce a powerful emotional response.
It's no surprise then that the impact of the two colors on print design is a popular choice for brands looking to advertise their products and services.
Given these designs are created for a print layout, there is always a need for a keen eye when deciding on the composition of the key details.
There are no popping colors to draw focus, so elements such as type, illustrations and graphics take on an added importance.
The black and white poster designs below are harmonious in their structure without having to revert to a 50/50 split. The balance is brought about through considered emphasis of the elements, not simple equality of size and space.
It means brands can create clean and sharp collateral to highlight their messages in a simple, but strong format.
And despite the added value of appearing to customers in a classy context, black and white print is actually cheaper to execute, as the costs for printing are reduced due to there only being two colors.
Scroll down to see some beautiful examples of black and white print designs.
Want More?
Check out these additional color related resources:
40 Black And White Logo Designs To Demonstrate The Diversity Of The Colour Combination
The Power of Color: 15 Sophisticated Black and White Logos
Black & White Logo Designs (via BrandCrowd.com)
Greyscale in Design: 20 Inspirational Black and White Designs
Written by Kevin Bradford on Saturday, May 7, 2016
Kevin Bradford is a content editor at DesignCrowd with a background in journalism and digital production. Experienced in both writing and videography, he loves combining his skills to create captivating content across all multimedia channels.
