Conveying authority and reliability through design may come as a challenge for some, but not for the world's accounting giants.
Businesses nowadays need to put in extra effort in representing themselves. This is especially true for companies involved in the billion-dollar industry that is finance and accounting. It is best to treat logos as a name tag that your audience will associate with you. It represents and helps draw people through visual communication.
Today, we are taking a look at the accounting logos of the top firms.
Taking a gander at the finance logo designs will allow you to learn the dos and don'ts of effective corporate logo design. You will find inspiration and gain insight into what makes an accounting brand mark good.
The list features brands in Vault's list of top 50 accounting companies in 2021. The brand asked accounting professionals which accounting companies are the best to work under. The criteria used for the ranking include prestige, culture, business outlook, and the like.
Famous accounting company logos
PwC
In 2010, the company redesigned its logo as an initial logo. The British firm changed its plain monochromatic wordmark into a lettermark complemented by a stained-glass-inspired icon. It uses a total of 13 different shades of warm colors, such as red and orange, to give the design an energetic feel.
Deloitte
One of the big four names in the industry has a straightforward text logo in bold sans serif font. The brand's latest redesign of this logo occurred in 2016.
What adds creativity to this logo is the green dot at the rightmost corner. According to Deloitte's Office Managing Partner Josef Kotrba, the dot represents, "We are here. Remember us. We are Deloitte. Full stop." It uses simplistic elements to relay a high-impact and memorable message.
KPMG LLP
The Anglo-Dutch multinational professional services network and big four accounting organization member has a logo that is out of the box. Literally. KPMG uses a flat, blue design, making the logo easy to read and display on digital devices. The text isn't exactly placed within the four square in the background and appears as if the company logo is popping out.
BDO USA LLP
Representing the names Binder, Dijker, and Otte, BDO keeps its logo concise. It gives the brand mark emphasis with the help of red stripes that form a border around the left region of the text design. The brand uses red and blue to create a professional and passionate look. The color scheme may evoke feelings of patriotism as well.
Plante Moran
Modern accounting logos feature design elements that may seem odd to other generations. But Plante Moran makes it work. Like esteemed tech brands such as Amazon or Airbnb, the firm uses lowercase typography, which gives its identity a friendly and playful spirit. The line underneath it makes it pop despite the absence of proper capitalization. It also makes the brand resemble signature logos or calligraphy logos for added authenticity.
Baker Tilly Virchow Krause LLP
The logo of this accounting and financial firm is nature-inspired. It takes after tree rings, which reveal its age. The Baker Tilly logo design represents the way the brand grows and how it helps its clients succeed. As for color, Baker Tilly uses a monochrome scheme. This is extremely helpful in reducing costs for printing materials and creating an adaptive logo, too.
RSM US LLP
As one of the largest firms in the USA, RSM US has a straightforward logo design. It uses all caps to add a bold look to the otherwise plain logo. The firm adds personality to the design with a line detail on top of the typography. The brand colors are made up of cool-toned colors like grey, green, and blue.
Moss Adams LLP
Moss Adams has one of the minimalist-inspired designs on the list. It uses a light font for its initials and encircles it with a simple round shape. As simple as the design may seem, it does not lose visual prominence because it has a balanced composition. The logo is often displayed with a white and moss green color scheme.
CohnReznick LLP
The brand introduced its redesigned logo in 2018, brandishing modern typography and a new service line descriptor. CohnReznick LLP paired the change with a new color palette for its brand identity. The wordmark featured an orange icon that represents its breakthrough.
Friedman LLP
With a flat logo, Friedman LLP symbolizes itself using a readable design. This design movement has been followed by many big brands ranging from other industries like automobile and tech. For Friedman, the simple initial logo is characterized by a heavy letter F. This makes it legible, especially on online applications, and keeps the visual hierarchy in line.
Schellman & Co.
Frank Rimerman + Co. LLP
CBIZ MHM, LLC
PKF O'Connor Davies
Armanino LLP
Brown Smith Wallace LLP
Eide Bailly LLP
Withum
Aprio
Grassi & Co.
Elliot Davis
BPM
Mazars USA LLP
Frazier & Deeter, LLC
Sikich
Rehmann
Marks Paneth LLP
Freed Maxick CPAs, P.C.
Ernst & Young LLP
Grant Thornton LLP
Crowe LLP
BKD, LLP
CLA
Dixon Hughes Goodman LLP
Marcum LLP
EisnerAmper LLP
Cherry Bekaert LLP
Wipfli LLP
Citrin Cooperman & Company, LLP
UHY LLP
RubinBrown
The Siegfried Group
Cohen & Company
Blum Shapiro
Carr, Riggs, & Ingram, LLC
Anchin
Novogradac & Company LLC
Berdon LLP
The Bonadio Group
Bennett Thrasher
Pro tip: Save your initial logo for later use.
For new brands, it is recommended that they use wordmark designs portraying the unabbreviated version of their company name. Initial logos are more appropriate for established brands because the audience is already familiar with their complete identity.
While it is good to have an initial logo, make sure to put emphasis on your full company name as well. Better yet, use it once you've found a better footing in the industry, especially when dealing with accounting companies.
Conclusion
The logos in this list featured an emphasis on the use of initial logos, abstract logos, and shape logos by world-famous firms.
It has shown you how you can portray winning qualities as an accounting brand. The logos demonstrate desirable attributes like trust, reliability, and professionalism.
Emerging brands can get a professional identity, too. With the help of crowdsourcing platforms like DesignCrowd, brands can run logo design contests that will be opened to a community of freelance graphic designers. Receive up to 50 design proposals for your project today.
Another thing to consider is designing your own logo. BrandCrowd's logo maker helps you create an impressive design in minutes. Browse a massive library of corporate identities and customize elements like colors, fonts, and shapes. Try it right here.
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Written by DesignCrowd on Monday, January 18, 2021
DesignCrowd is an online marketplace providing logo, website, print and graphic design services by providing access to freelance graphic designers and design studios around the world.
